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What we think


How Projects Like
In a world dominated by Big Tech giants like Google, Meta, and Amazon, a quiet digital rebellion is brewing north of the border. Two rising Canadian platforms, Search.inc and Gander Social, aim to challenge the status quo and reshape how we interact with the internet.
Aug 18, 20253 min read


Navigating the Marketing Landscape: Lessons from Recent Controversies
Marketing is going through a bit of an identity crisis caught between cultural relevance, brand safety, and audience expectations. The Jaguar controversy and Sydney Sweeney backlash are both examples of how the stakes are higher than ever when brands try to ride the wave of pop culture, identity, or activism and sometimes wipe out hard.
Aug 11, 20253 min read


Establish the Roots of Wealth
In a world where financial advice often feels like a maze of jargon and spreadsheets, Canopyra.com emerges as a breath of fresh air—bringing clarity, simplicity, and empowerment to Canadians seeking control over their financial future.
Jul 12, 20252 min read


It's about time we switched to digital.
Were you born between 1970 and 1996? Have you seen your Ontario vaccine card in a while? You know, the yellow one with all the important vaccines you got as a baby? We are talking pertussis, Measles tetanus, diphtheria and all the other vaccines included in the T-dap, the vaccines that kept all the Gen-Xs covered as kids. Due to the measles outbreak in Ontario, you might want to dig that yellow slip of paper out and review the contents.
Apr 13, 20252 min read


Fall Flowers
Extend the Fall Spirit: Post-Thanksgiving Flower Deals and Exclusive November Discounts! As we bid farewell to Thanksgiving, the beauty...
Oct 30, 20242 min read


Blue Sky Smiling At Me
The transition of Twitter from a "cesspool" to a "dumpster fire" is a metaphor I often used to describe the platform's worsening...
Sep 17, 20243 min read


TENET Media and the usual SUSpects
Tenet Media wasn't just targeting American audiences. They released at least 51 videos this year alone focused on Canada.
Sep 14, 20242 min read


Cheque yourself before you wreck yourself.
For any 'entrepreneurial' young people who may think the "Chase Money Glitch" is a good idea. Spoiler alert, It's not.
Sep 2, 20243 min read
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